Dragons Den Rejects BrewDog

Dragons Den Rejects BrewDog

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The BrewDog story began back in 2009, when James Watt and Martin Dickie applied to be on BBC show Dragons’ Den. They offered a PS100,000 investment in return for a 20 percent stake in their business. The pitch went down well and they were given the money, but the producers decided that the beer business wasn’t a viable proposition and didn’t have enough growth potential.

How to Dragons Den Rejects BrewDog

The company had already achieved a PS250 million turnover a year, so the investment would have been worth PS360 million. James Watt and Martin Dickie would have to explain their decision to Deborah Meaden a decade later. They would have to justify their decision to a jaded Deborah Meaden. The investors’ decision could have ruined their business plan, but there is always a second chance.

While the Dragons’ Den producers were impressed with the BrewDog dragons den team’s business plan, they ultimately decided not to invest in them. The pair had done poorly on a screen test, and the producers noted that they wouldn’t be able to make a convincing pitch in front of the cameras. Despite the setbacks, the brewery has now become a multi-billion-pound business, and the Dragons’ Den producers might have been more willing to invest PS100,000 for 20% of the business.

James Watt, the CEO and co-founder of craft-beer giant BrewDog, failed to impress the Dragons in their screen test. However, they were rejected, and their company would have grown to PS360 million if they had received a 20% investment from the investors. Rob Law was once rejected by the show, and it is thought that his rejection was a result of a poor screen test.

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Spread the love The BrewDog story began back in 2009, when James Watt and Martin Dickie applied to be on BBC show Dragons’ Den. They offered a PS100,000 investment in return for a 20 percent stake in their business. The pitch went down well and they were given the money, but the producers decided that…

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